A 360° journey from the festival lounge to the stage.
Inside Vivo’s lounge at Lollapalooza, fans put on VR headsets aboard a golf cart. The virtual journey took them through the festival, into surreal landscapes and backstage, before bringing them onto the stage to face the crowd.
01 / World building
Three headliners. Three worlds.
In Unreal Engine, I shaped the terrain with Landscape and populated the scenes with PCG and Foliage tools, building a distinct world for each artist.
Mirror balls and cowboy hats for Chappell Roan. Candy and oversized lips for Sabrina Carpenter. Sneakers and speakers for Tyler, The Creator. Exaggerated proportions and Vivo’s vivid palette connected all three.
02 / Immersion
Inside the experience.
Four 360° films were created, one for each seating position in the golf cart, to create a stronger sense of presence.
Drag or use arrow keys to look around. On touch screens, swipe sideways to explore and swipe vertically to scroll the page.360° panorama