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Casa Alma 

Your heartbeat becomes a digital sculpture.

At CASACOR, visitors explored Duratex’s Casa Alma wearing an Apple Watch. The installation used their heart rate and movement data to create a sculpture unique to each visit.

Client
Dexco
Media
Interactive installation
Tools
TouchDesigner | Cinema 4D
Role
Creative Director
Studio
Midiadub

01 / Creative direction

Giving feeling a form.

As Creative Director, I guided the team from concept and visual development through testing and implementation. We translated the house’s sense of well-being and fluidity into a consistent visual language.

I created the sculptures procedurally in TouchDesigner, using the visitors’ data to shape their organic forms, and developed their final look through Octane rendering in Cinema 4D.

Close-up of the layered curves and fine texture of a Casa Alma digital sculpture.

02 / The experience

A memory to take home.

Visitors received their finished artwork on their phone within minutes of the tour. The installation produced more than 1,600 pieces.

A visitor wearing an Apple Watch touches the wood surfaces inside Casa Alma.
A visitor views their personalized Casa Alma sculpture on their phone.