A burning forest in the middle of the city.
Created for Virada Cultural in São Paulo, MATA brought a continuously burning digital forest into a public square. Shown on a large LED screen for 24 hours, the installation used scale and duration to confront passers-by with the impact of forest fires.
- Client
- Virada Cultural / City of São Paulo
- Media
- Public art installation
- Tools
- Unity 3D
- Role
- Creative Director | 3D Artist
- Studio
- Midiadub
01 / Digital landscape
Composing a forest in flames.
As Creative Director at Midiadub, I defined the visual direction and created the forest composition in Unity. Working with the development team, I shaped the scene and the overall experience around the continuous presence of the fire.
02 / Public space
As the city moves on.
The light in the virtual forest followed the course of the sun at the installation site. As daylight faded and the square moved into night, the forest kept burning.
