Volvo Electric Showroom 

The Volvo Electric Showroom was an interactive web experience created to introduce the brand’s first electric vehicle, allowing users to explore design, performance and key features through a premium, browser-based interface. Commissioned by Grey, the project combined storytelling, interaction and computer-vision triggers, enabling users to activate the experience by pointing their phone cameras at a power outlet. The work was shortlisted at Cannes Lions.

At Midiadub, I bridged the creative and technical sides to achieve a high-end visual style that could run smoothly in real time on the web. I worked hands-on to define the overall look, build the environment, refine the UX flow and ensure both beauty and performance, including baking and preparing scenes optimized for online delivery.