A power outlet opens a new way to explore the C40.
Created for Volvo, this immersive web experience brought the C40 Recharge into a virtual showroom accessible through a phone browser. Scanning a power outlet opened a portal into the space, where visitors could explore the car’s exterior, step inside and discover its features. The work was shortlisted at Cannes Lions.
- Client
- Volvo / Grey
- Media
- Immersive web experience
- Tools
- Cinema 4D
- Role
- Creative Technologist | 3D Artist
- Studio
- Midiadub
Interaction / Look development
From the socket to the showroom.
At Midiadub, I contributed across different stages of the project, from the early computer vision R&D for power outlet detection through to UX and look development.
On the visual side, my work focused on bringing the campaign’s lighting and atmosphere into the interactive showroom, while keeping the experience responsive in a mobile browser.