The Volvo Electric Showroom was an interactive web experience created to introduce the brand’s first electric vehicle, allowing users to explore design, performance and key features through a premium, browser-based interface. Commissioned by Grey, the project combined storytelling, interaction and computer-vision triggers, enabling users to activate the experience by pointing their phone cameras at a power outlet. The work was shortlisted at Cannes Lions.
At Midiadub, I bridged the creative and technical sides to achieve a high-end visual style that could run smoothly in real time on the web. I worked hands-on to define the overall look, build the environment, refine the UX flow and ensure both beauty and performance, including baking and preparing scenes optimized for online delivery.
Immersive web experience for the launch of Volvo’s C40.