Hershey's Special Dark

This campaign introduced Hershey’s Special Dark through a large-scale OOH activation displayed on 3D anamorphic billboards, creating an immersive visual effect in public spaces. The project was commissioned by Publicis.

As Creative Director at Midiadub, I led the project and oversaw the 3D composition to ensure the content distortion produced an accurate volumetric illusion on the billboard. My role involved directing the creative approach, supervising the team and ensuring that the final piece delivered a convincing and visually striking 3D effect.